Insights & Blog

“Stopping advertising to save money is like stopping a watch to save time” Henry Ford

When times are tough financially, businesses often face tough decisions about where to cut costs. Advertising budgets are frequently...

Meet the team - Faye Richards

Having joined the team in 2017 and taken the helm with Lizzie B and Maxine a couple of years ago, some of you will already know Faye...

Vetoquinol’s Felpreva campaign still stands strong!

18 months post launch, we thought it was time to revisit the Felpreva UK veterinary media campaign and provide an update on its success...

Introducing Threefold Media

Can you believe it’s been nearly 2 years since we took over MacCormack Media? It’s felt like a whirlwind 23 months whilst we have...

July in Numbers

July was a busy month of media planning and delivering campaigns here at Threefold Media. Here's a short summary of Threefold Media's...

RAJAR Q2 2023 Highlights

RAJAR (Radio Joint Audience Research) released their Q2 report on Thursday last week. The report shows UK radio listening figures for Q2...

5 benefits of employing an agency to plan and buy your media

Yes, I know we’re biased, but seriously, if you’re not currently using a media agency you’re missing out. In this article we explore,...

Meet the team - Anna Dawson

Let us introduce you to Anna who joined the Threefold Media team in March as maternity cover for Lizzie Emmett and has quickly become an...

Meet the team - Rebecca Thompson

How long have you worked at Threefold Media? 1 year What’s your job title? Media Administrator What does your job entail? Working...

Meet the team - Lizzie Emmett

How long have you worked at Threefold Media? 10 months What’s your job title? Media Administrator What does your job entail? Assisting...

How we helped Vetoquinol achieve a high impact campaign in the crowded parasiticide market

Threefold Media was tasked by Vetoquinol to produce a ‘blockbuster’ media campaign to launch Felpreva in the UK, a new spot-on...

Advantages of Cinema Advertising

As it’s national cinema day on 3rd September (there’s a day for everything!) we thought it would be timely to run through an overview of...

An introduction to TV advertising

Today marks 81 years since the first official television advertisement. On 1st July 1941 Bulova Watches paid, somewhere in the region of,...

What does Threefold Media have in common with Uma Thurman, Jerry Seinfeld and Michelle Pfeiffer?

We are all celebrating our birthday today! As Threefold Media turns 19 we would like to take a moment to reflect on what has been a...

“When times are good you should advertise. When times are bad you must advertise”

On 7th May the Bank of England forecast that the UK economy will head into its deepest recession on record. At the end of 2019 with the...

6 Top tips for your Marketing Strategy during the COVID-19 Lockdown

In this uncertain time, with the sales of many products effectively on hold, and in light of some companies having to furlough staff,...

Why businesses need to be customer focused and able to adapt to the changing habits of customers

It was a sad day on Monday (23rd September) when longstanding travel company Thomas Cook entered administration with the loss of 22,000...

Is print media dead?

Last Tuesday (10th September) TI Media made the announcement that they would stop producing a UK print edition of Marie Claire after...